Roller brand & ecommerce experience

Independent shop dedicated to continuing the life cycle of high-quality garments


Roller is a family-owned shop, rooted in sustainability. Popular resale platforms charge 9%. This costs Roller up to $175.00 per sale, $40.00 per sale on average.


We worked to establish a voice and identity to strengthen customer engagement while striking a balance between being professional and rebellious. The mobile-first eCommerce experience serves as an inventory hub for Roller, through a cohesive digital style and a consistent narrative.


Keeping high-quality garments rolling

Roller is committed to long-lasting articles and we believe the circular economy is critical to sustainability.

The founder Elijah Brown blends his passions for furniture, fashion, art, and design to develop a sustainably curated marketplace.

Go to shop Go to shop


Making an identity minimal but recognizable

The theme of waves and continuous cycles extends through brand visuals, photography, and a diverse color palette that is both professional and rebellious