One of the largest registered investment advisors in the U.S.
Worked closely with CAPTRUST & team to design a modern, responsive website
Collaborated with Strategists, Architects, Engineers, and QA through an 8-week engagement
CAPTRUST offers a broad range of services to both institutions and individuals. Their offerings helped rationalize an audience based IA and navigation. We truly wanted to make it about the customer.
I spent time studying the current state analytics, which informed the content strategy as I gained insight into site traffic, bounce rates, individual page performance, etc. The modular design style enabled a high level of reuse in componentry throughout the site, this was critical considering our partner’s goals related to CMS.