Roller
Roller
Roller
Roller
2021
2021
2021
2021
Brand Identity & Ecommerce Experience
Brand Identity & Ecommerce Experience
Brand Identity & Ecommerce Experience
Brand Identity & Ecommerce Experience
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Client
Roller
Year
2021
Services
Brand Identity, Website Design, Video Creation
Brand Identity, Website Design, Video Creation
Problem
Roller is a family-owned shop, rooted in sustainability. Popular resale platforms charge 9%. This costs Roller up to $175.00 per sale, $40.00 per sale on average.
Roller is a family-owned shop, rooted in sustainability. Popular resale platforms charge 9%. This costs Roller up to $175.00 per sale, $40.00 per sale on average.
Roller is a family-owned shop, rooted in sustainability. Popular resale platforms charge 9%. This costs Roller up to $175.00 per sale, $40.00 per sale on average.
Solution
We worked to establish a voice and identity to strengthen customer engagement while striking a balance between being professional and rebellious. The mobile-first eCommerce experience serves as an inventory hub for Roller, through a cohesive digital style and a consistent narrative.
We worked to establish a voice and identity to strengthen customer engagement while striking a balance between being professional and rebellious. The mobile-first eCommerce experience serves as an inventory hub for Roller, through a cohesive digital style and a consistent narrative.
We worked to establish a voice and identity to strengthen customer engagement while striking a balance between being professional and rebellious. The mobile-first eCommerce experience serves as an inventory hub for Roller, through a cohesive digital style and a consistent narrative.








Process
Making an identity minimal but recognizable. The theme of waves and continuous cycles extends through brand visuals, photography, and a diverse color palette that is both professional and rebellious
Making an identity minimal but recognizable. The theme of waves and continuous cycles extends through brand visuals, photography, and a diverse color palette that is both professional and rebellious
Making an identity minimal but recognizable. The theme of waves and continuous cycles extends through brand visuals, photography, and a diverse color palette that is both professional and rebellious



